Animated Encounters @ Rushes
Future of Animation: Creative Advertising
Hosted by Animated Encounters
Tues 26 July, 17:00 Apple Store London, Free
Animated Encounters programmer Kieran Argo, hosts a panel discussion on the future of animation in creative advertising, as part of Rushes Soho Shorts Film Festival in London this July. The production of commercials continues to be the 'bread and butter' for many animation companies and often provides the only revenue that funds other productions such as short form and experimental work. With the prevalence of CG work expanding alongside traditional forms such as hand-drawn and stop-motion what are the pressures and constraints facing commercial animation production in today's market especially with the need to consider a multi-platform approach? Our panel of established and creative professionals will consider implications in choosing CG over stop frame, cost vs creativity, and deliberate on what commercial agencies want and school's are providing.
Panel members include:
Kieran Argo, Animation Programme Manager, Animated Encounters (Chair)
Joan Ashworth, Head of the Animation, Royal College of Art
Darren Walsh, Director, Passion Pictures
Martina Bramkamp, Senior Lecturer, Kingston University
Philip Hunt, Creative Director, Studio AKA
Check out all the other fantastic events and screenings happening around London as part of the Rushes Soho Shorts Festival between 20 - 29 July 2011 HERE
Address: 235 Regent Street W1B 2EL London
